About Us

We are a creative culture business specialized in developing and producing projects, raising funds and managing grants and sponsorships. We base our activities on an ethical and transparent relationship with all our associates, valuing lasting bonds.

We are part of the Brazilian Forum for Cultural Rights (FBDC) and ICOM – International Council of Museums.

Our Values

Creativity
Enthusiasm
Agility
Empathy
Lightheartedness

What we believe in

We believe that culture is a genuine expression of our life in society, rich in its ability to tell stories, to reveal values, to treasure expressions and traditions.

Culture helps people develop a broader critical sense, a better understanding of themselves and of others; it helps strengthen the connection between individuals.

Culture has the power to transform societies and foster the development of a nation!

Access to arts and culture is a basic human right.

Our business

We work to create and facilitate cultural projects that strengthen the connections between the elements in the chain, projects that promote artistic production, that generate experiences and foster transformations in people and in society, and we do this in a light, fun, sustainable and collaborative manner.

Helen Almenara

Helen graduated in Civil Engineering from the Universidade Federal de Viçosa. She has a masters degree in Risk Management from Cass Business School, London. She specialized in Art History at Fundação Armando Alvares Penteado. Before migrating to the cultural area, she worked for 11 years in the financial market, in Brazil and in London, for companies such as CSN and Bowring Marsh. Between 2007 and 2011, she worked in specific musical and artistic projects. She participated in the Professional Education Program of the Massachusetts Institute of Technology – MIT and, in 2012, she founded Holy Cow with her sister.

  

Érika Almenara

Érika graduated in journalism from the Universidade Federal do Espírito Santo, and specialized in Communication Management from FAESA. She has a masters degree in Corporate Communication Management from the Escuela de Administración de Empresas de Barcelona. She worked for almost 15 years in the Communication and Marketing areas of multinational corporations, and was responsible for managing grants and sponsorships. Before founding Holy Cow, she acted as a communications and social responsibility consultant for Vale and for Jusoor Foundation, in Oman, in the Middle East, for 7 months.

Services

Incentive Sponsorship Management

Identification of the applicable incentive laws according to geographic presence and the tax profile of the company, and development of cultural investment policies according to its business strategy;

Identification of the best investment opportunities, and development of customized projects;

Monitoring the execution of projects;

Analysis of the results achieved through sponsorship.

Fund-raising

Identification of potential sponsors according to the project profile;

Orientation to the proponents in the personalization of the presentations and counterparts, aiming to increase the attractiveness of the project.

Development of Cultural Projects

Development and formatting of cultural projects, based on a briefing by the proponent;

Enrollment in incentive laws and follow-up with the competent body until project approval;

Identification of opportunities for formatting and registration in public notices;

Executive production of the projects.

TAX INCENTIVE LAWS

Tax incentive laws are instruments through which the Government promotes partnerships between the private and public sectors in order to finance cultural and sport projects. Part of the taxes that businesses would pay (Income Tax, Commercial Tax, Service Tax and Property Tax) is redirected towards activities that benefit society in a wide and democratic way. There are no extra costs for the companies that support cultural projects through tax incentive.

Why invest in culture?

Companies gain a return that gives their brand visibility, including qualified media exposure. The bigger the project’s success among its target audience, the better for the sponsoring companies.

The funds used in cultural projects can come exclusively from Due Taxes. Companies recuperate up to 100% of the invested amount, without using any marketing budget.

Each project offers specific returns for the sponsor, from brand promotion to 10% of the projects’ resulting products (CDs, tickets, books, catalogues, etc.), which can be used for free promotional distribution.

Expected returns

• Fomenting culture and sports;
• Social Responsibility;
• Generating new businesses;
• Establishing relationships with target audiences;
• Optimizing investments in marketing and communication;
• Building and strengthening the brand.

Contact Us

contato@holycowcriacoes.com.br

+55 (11) 2803-2495

Rua Wisard, 69 – office 2, Vila Madalena, São Paulo-SP - Brazil

CEP 05434-080

Contact Us

contato@holycowcriacoes.com.br

+55 (11) 2803-2495

Rua Wisard, 69 – office 2, Vila Madalena, São Paulo-SP - Brazil

CEP 05434-080

TAX INCENTIVE LAWS

Tax incentive laws are instruments through which the Government promotes partnerships between the private and public sectors in order to finance cultural and sport projects. Part of the taxes that businesses would pay (Income Tax, Commercial Tax, Service Tax and Property Tax) is redirected towards activities that benefit society in a wide and democratic way. There are no extra costs for the companies that support cultural projects through tax incentive.

Why invest in culture?

Companies gain a return that gives their brand visibility, including qualified media exposure. The bigger the project’s success among its target audience, the better for the sponsoring companies.

The funds used in cultural projects can come exclusively from Due Taxes. Companies recuperate up to 100% of the invested amount, without using any marketing budget.

Each project offers specific returns for the sponsor, from brand promotion to 10% of the projects’ resulting products (CDs, tickets, books, catalogues, etc.), which can be used for free promotional distribution.

Expected returns

• Fomenting culture and sports;
• Social Responsibility;
• Generating new businesses;
• Establishing relationships with target audiences;
• Optimizing investments in marketing and communication;
• Building and strengthening the brand.

Services

Incentive Sponsorship Management

Identification of the applicable incentive laws according to geographic presence and the tax profile of the company, and development of cultural investment policies according to its business strategy;

Identification of the best investment opportunities, and development of customized projects;

Monitoring the execution of projects;

Analysis of the results achieved through sponsorship.

Fund-raising

Identification of potential sponsors according to the project profile;

Orientation to the proponents in the personalization of the presentations and counterparts, aiming to increase the attractiveness of the project.

Development of Cultural Projects

Development and formatting of cultural projects, based on a briefing by the proponent;

Enrollment in incentive laws and follow-up with the competent body until project approval;

Identification of opportunities for formatting and registration in public notices;

Executive production of the projects.

About Us

We are a creative culture business specialized in developing and producing projects, raising funds and managing grants and sponsorships. We base our activities on an ethical and transparent relationship with all our associates, valuing lasting bonds.

We are part of the Brazilian Forum for Cultural Rights (FBDC) and ICOM – International Council of Museums.

Our Values

Creativity
Enthusiasm
Agility
Empathy
Lightheartedness

What we believe in

We believe that culture is a genuine expression of our life in society, rich in its ability to tell stories, to reveal values, to treasure expressions and traditions.

Culture helps people develop a broader critical sense, a better understanding of themselves and of others; it helps strengthen the connection between individuals.

Culture has the power to transform societies and foster the development of a nation!

Access to arts and culture is a basic human right.

Our business

We work to create and facilitate cultural projects that strengthen the connections between the elements in the chain, projects that promote artistic production, that generate experiences and foster transformations in people and in society, and we do this in a light, fun, sustainable and collaborative manner.

Helen Almenara

Helen graduated in Civil Engineering from the Universidade Federal de Viçosa. She has a masters degree in Risk Management from Cass Business School, London. She specialized in Art History at Fundação Armando Alvares Penteado. Before migrating to the cultural area, she worked for 11 years in the financial market, in Brazil and in London, for companies such as CSN and Bowring Marsh. Between 2007 and 2011, she worked in specific musical and artistic projects. She participated in the Professional Education Program of the Massachusetts Institute of Technology – MIT and, in 2012, she founded Holy Cow with her sister.

  

Érika Almenara

Érika graduated in journalism from the Universidade Federal do Espírito Santo, and specialized in Communication Management from FAESA. She has a masters degree in Corporate Communication Management from the Escuela de Administración de Empresas de Barcelona. She worked for almost 15 years in the Communication and Marketing areas of multinational corporations, and was responsible for managing grants and sponsorships. Before founding Holy Cow, she acted as a communications and social responsibility consultant for Vale and for Jusoor Foundation, in Oman, in the Middle East, for 7 months.